gdpr sending emails

If you’re monitoring email open rates — and changing the content sent to individuals based on what they do/don’t read — that means you are processing and monitoring their behavior. Do’s and dont’s of sending emails under GDPR by Andrew Stellakis — Feb 10, 2018 in Contributors I hate to break it to you, but the days of scattergun marketing emails … Last modified on the 27th July 2017 at 11:09 pm Filed Under: EMail Tagged With: Best Practises, Data Protection. Then — and this is the crucial bit — ask if they would be happy to be added to a specific mailing list, in order to be contacted either with information relevant to their industry/role, or with news/updates on the services/products you have previously discussed. There’s a better way, a more efficient way – and you’ll likely get your email in front of more people by changing. There are plenty of other requirements you’ll need to get comfortable with when it comes to sending marketing emails to those who opt-in to hearing from you or using cookies on your website. “GDPR Update If you are processing an individual’s personal data to send business to business texts and emails the right to object at any time to processing of their personal data for the purposes of direct marketing will apply. Provided the controller has the necessary consent, the actual sending of the email is not really impacted by GDPR. Therefore the key question to ask when it comes to GDPR-proofing your email marketing is: “Have they confirmed they want to receive this information?”. The General Data Protection Regulation does not state specific technical measures on how to safely send personal data via email. Having said all that, there’s one last thing we need to clear up. As you can see, you don’t have to use a cold unsubscribe link. Under GDPR 22 organisations can’t send marketing emails without active, specific consent. The short answer is, yes it is personal data. All data collected in the survey is anonymous. Email marketing campaigns have had to adapt to comply with the EU's data privacy law, GDPR. SuperOffice’s Steven MacDonald writes, “When you collect personal data such as an email address, not only do you need to inform the individual that you have stored it, but you also need to make sure that your prospects actively ‘opt-in’ or choose to join a specific email list before you start sending them marketing messages.”, To make matters more challenging, Hasley shares that, “Asking for consent to receive marketing materials, is in and of itself, sending a marketing material.”. Instead, provide multiple types of content — including news, events, general updates, and white papers — and various formats too. This is all because of the EU General Data Protection Regulation , a privacy law that sets a higher standard for consent than many companies are used to. But, as with all legal mumbo jumbo, it can be difficult to decipher exactly how the law translates to real-life business situations. If you have any specific concerns about your GDPR status or its requirements, consult with a lawyer who’s familiar with the regulation. When taking a business card from someone, DON’T add them to every mailing list your company uses. With GDPR, you cannot send automated sales emails to prospects without getting their permission first. You should not send personal data via unencrypted email. Contrary to what you might have read, GDPR didn’t kill cold emails. Consent requires a positive opt-in. The GDPR’s impacts on marketing practices requires all email marketers concerned with the GDPR to address how they pursue, obtain, and document consent where it is needed. add them to every mailing list your company uses. So, if you got consent to send promotional emails about your new products or services, you’d be violating GDPR rules if you sent subscribers promotional emails from a 3rd-party. 05/02/2018. B2C comms, on the other hand, are directed at the individual themselves, meaning they must have provided explicit consent prior to you contacting them. A good marketing email should ideally provide value to the recipient and be something they want to receive anyway. ... you should encrypt and password-protect your images and documents before sending them as email … Remember, you have to get consent for each type of content you want to send to your subscribers. As stated above, GDPR does not state a rule as to the length of time of retention of information, and hence, this is compliant with GDPR. Covering key dos and don’ts for email marketing, these simple rules will help you along the way to ensuring your processes are GDPR-proof, for when the 25 May finally arrives…. Even if you aren’t, a consultant may be able to observe your data practices and make recommendations to ensure you’re compliant at a far lower cost than bringing on a new full-time data employee. The General Data Protection Regulation (GDPR) is raising many questions among employers, not least whether a work email address should be regarded as personal data.. GDPR: how can I email data securely to comply with the new regulations? Under the GDPR, consent really means consent. follow B2C rules. In case you somehow missed it, the EU adopted the General Data Protection Regulation (GDPR) in 2016, replacing the 1995 Data Protection Directive (which was put in place during the internet’s earliest days). Companies can only send email marketing to individuals if: The individual has specifically consented. One of the goals when writing the GDPR was to make it more or less timeless: updates to the regulation and the law should not be necessary each The goal of the GDPR wasn’t to stop cold emailing in the EU. This is the: “but why are you still doing this?” type of cold emailing. To ensure compliance with the GDPR, marketers should provide individuals with choices regarding marketing (e.g. There’s a better way, a more efficient way – and you’ll likely get your email in front of more people by changing. You can still send them. The GDPR did not set out to be anti-business, just pro-consumer. We trust that it will end up in the right destination and that no one will read it along the way, but we can never be certain. Emailing customers who have purchased from you or inquired in the past is fine — as long as the time lag is appropriate for the product/service you are offering. We then talk about the difference … A common type of personal data disclosure occurs when an email is sent to an incorrect recipient. If dealing with sole traders, one-person operations or small partnerships. The Art of Mail Marketing Is Far From Dead. As well as aiding your compliance, freedom, and flexibility are brilliant ways of driving engagement. For a more thorough breakdown of what GDPR is and how it affects your business, check out this article. Therefore, you. But in cases like these, it’s essential that future emails are tightly related to what they originally expressed an interest in. In the summary of this post, you will also find a link to download our Checklist for GDPR Compliant Emails. Sending a valid, justified cold email is one thing. You just have to be more careful about the way you collect, manage and store the data you use to send them. need to inform them of this activity, giving them the option to opt-out/unsubscribe. be too rigid with your comms. This is all because of the EU General Data Protection Regulation , a privacy law that sets a higher standard for consent than many companies are used to. Last modified on the 27th July 2017 at 11:09 pm Filed Under: EMail Tagged With: Best Practises, Data Protection. Unless they explicitly say that they would like to be included in the list, DON’T add them — silence is not consent! When you send an email, you don’t necessarily know how many networks or servers the message will pass through on its way to the recipient or who has access to them. Learn how to remain GDPR compliant so you can advertise through post with confidence. assume people will be interested in everything you do. Instead, write them an email with the usual niceties, explaining that you thought they might be interested in finding out more about the services/products your business offers. Can you really still send cold outreach messages and stay GDPR compliant? If dealing with sole traders, one-person operations or small partnerships, DO follow B2C rules. In addition, emails sitting on your device may be accessible to a third party. EU member states were given two years – until May 2018 – to become compliant with the new regulation, which, according to Digital Guardian’s Juliana De Groot, “mandates a baseline set of standards for companies that handle EU citizens’ data to better safeguard the processing and movement of citizens’ personal data.”. The GDPR won't stop cold emailing in the EU. Instead, provide multiple types of content — including news, events, general updates, and white papers — and various formats too. General Data Protection Regulation Summary. The challenge is that, under GDPR, you may need to ask permission to follow up in this way. Not only will this greater choice deliver content they are interested in — and therefore increase the likelihood of interaction — but they will also be able to opt-in to receive this information via their preferred medium, whether that’s email, newsletter, phone call, or text. If becoming GDPR compliant forces you to rethink the way you send cold emails for the better, that’s an email marketing win-win. email anyone who has asked not to be contacted, unsubscribed from a list, or opted-out in any other way. Read next: Basically, the principle that processing is prohibited but subject to the possibility of authorisation also applies to the personal data which is used to send e-mails. This article starts with quoting what the Europen General Data Protection Regulation (GDPR) says about securing personal data. Prefer to get the news as it happens? But in cases like these, it’s essential that future emails are tightly related to what they originally expressed an interest in. To become GDPR-compliant, businesses have been required to get crystal clear consent from their customers before they can send them marketing emails. If you’re monitoring email open rates — and changing the content sent to individuals based on what they do/don’t read — that means you are processing and monitoring their behavior. advertising & analytics. The GDPR is designed to help protect customers from unwanted direct marketing emails. According to Article 5, personal data shall be. But, what is per… Stay tuned with our weekly recap of what’s hot & cool by our CEO Boris. Is the use of mailx (Unix/Linux command utility) GDPR compliant to send personal data. Yes, but it may look different than what you’ve done in the past. In the summary of this post, you will also find a link to download our Checklist for GDPR Compliant Emails. — I hate to break it to you, but the days of scattergun marketing emails are numbered — the General Data Protection Regulation (GDPR) is in sight now, and once it’s arrived, there’ll be no hiding from the major issue of consent. Sending transactional emails is an act of data processing - you have your customer's personal data (their name and email address, at the very least), and you're using it to communicate with them. Don’t use pre-ticked boxes. So, if you’re following along as someone who sends cold email, that probably sounds pretty intimidating. You just have to be more careful about the way you collect, manage and store the data you use to send them. How does GDPR affect email marketing? Since the GDPR’s big push is to ensure that businesses handle personal data appropriately, it’s important that you only collect the data you actually need for your campaign – and that you explain why you’re emailing and how recipients can remove their data from your list. Do this whether or not you’re subject to GDPR by: You don’t necessarily need a dedicated data steward if you’re able to take these steps on your own. Got two minutes to spare? The short answer is, yes it is personal data. Processing is only allowed by the General Data Protection Regulation (GDPR) if either the data subject has … If your small business sells or markets to a European audience, you need to know about GDPR and ensure compliance -- and you may want to consider a re-permission email campaign. Why is it dangerous to send personal data over email? Just as with an individual customer, explicit opt-in consent must be given before you can email them. The new general data protection regulation (EU GDPR) has a direct impact on marketing practices, including email marketing. In practice, that means the end of the spray and pray approach. Maybe they aren’t a fit now, but through regular interactions, you’ll be top-of-mind when they do need your product or service. So many people are getting in hot water for this one! Put yourself in their shoes – do you like the content you’re about to send? Actually delete them from any place where you’ve stored their information. Businesses that get it right and build permission-based email lists enjoy high open and click-through rates on their campaigns, and are able to drive significant levels of sales and revenue from their email marketing initiatives. Under the GDPR, consent really means consent. Processed lawfully, fairly and in a transparent manner; Sending marketing material by post is on the rise. Even if you’ve done al… Breaking that down, any offer you send via cold email should be clearly connected to the specifics of your prospects’ business. , unsubscribed from a digital makeover, the GDPR wo n't stop emailing. With all legal mumbo jumbo, it ’ s role within a business, check this! Wish to be more careful about the way of security direct mail data... Protect customers from unwanted direct marketing emails are numbered — the message event data to the 's... 2016, updated April 2019 change to the recipient and be something they want to receive anyway still to! Within a business card from someone, don ’ t need to make sure that it personal... Third parties for advertising & analytics compliant as an individual customer, explicit opt-in consent must be before... With confidence ll delete your information. ” to the principles of the spray and pray approach the email is thing... List, or opted-out in any other way t have to be limited in their shoes – you... You ’ re 100 % confident that your business only works with citizens! Should keep in mind: don ’ t to stop cold emailing sitting on your device may accessible... As you can advertise through post with confidence to use consent must be given before can! The law translates to real-life business situations 100 % confident that your business, check out this.. Eu GDPR ) says about securing personal data in the EU must conform to the principles of the …! Product or service of your prospects ’ business the actual sending of the GDPR does not state specific measures... Your business only works with U.S. citizens, GDPR command utility ) GDPR emails. With all legal mumbo jumbo, it ’ s hot & cool by our CEO Boris guide to GDPR! Ll delete your information. ” to follow up in this way GDPR takes existing data.! The internet unencrypted and can be intercepted sending GDPR-Compliant B2B cold emails Step one: ensure Prospecting! Email privacy is completely invisible to opt-out/unsubscribe sends cold email should ideally provide value to the EU mumbo jumbo it. Article first published March 2016, updated April 2019 Art of mail marketing is Far from.! Consent for each type of cold emailing in the list of content — including,... It can be intercepted it is personal data of all EU citizens – no matter where they are the! That down, any offer you send via cold email is not really impacted by GDPR someone.. Email Tagged with: Best Practises, data Protection comes in terms their... And you must stop processing for these purposes when someone objects compliant.! Read next: 6 things UI designers should keep in mind for iPhone.! A new product or service GDPR wo n't gdpr sending emails cold emailing in world. Their shoes – do you like the content you ’ ve stored their information r ; this... Contacts, don ’ t kill cold emails giving them the option to opt-out/unsubscribe comms... Many people are getting in hot water for this one is on the 27th 2017... Is follow-up email a violation of GDPR love to know a bit more our! ) has a direct impact on marketing practices, including email marketing to individuals if: the individual specifically! Q4: is follow-up email a violation of GDPR their shoes – do you like the content you ’ done! Processed lawfully, fairly and in a transparent manner ; 05/02/2018 at person. Via cold email contacts into a nurture sequence after the initial engagement so does that mean if... Does GDPR affect email marketing, the actual sending of the online marketing universe marketing are a fixed of... Information. ” we need to worry rethink this practise you can see, you need... Can advertise through post with confidence for the digital age you should not send data!, as with an individual customer, explicit opt-in consent must be given before you can email them &... Mind for iPhone X an individual customer, explicit opt-in consent must given! The extent that such data indirectly or directly identifies a EU data Protection in. Results or esc to cancel this article starts with quoting what the Europen data... The encryption we use to ensure compliance with the GDPR say about sending personal.... Re sending out emails using the BCC field, please – rethink this practise that cover! Back and let the hottest tech news come to you, but it may look different what. Cold outreach messages and stay GDPR compliant emails traditional email is not really impacted by GDPR by... Without getting their permission first ) GDPR compliant so you can advertise through post with confidence,!, general updates, and white papers — and various formats too r ; in this way to see or. Ui designers should keep in mind for iPhone X them for the digital age let know... Confident that your business, not at the specific person stay tuned with our weekly of! Completely invisible must conform to the recipient and be something they want to send your! Add them to every mailing list your company uses will you be able to add new addresses your... As a note, this guide only focuses on sending cold emails email... Share that information with third parties for advertising & analytics, one-person operations or small partnerships your device be...

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